The Pill Club Drove an astounding 550K unique views across social in 8 weeks

Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.

Subscription Sales

550,000

Unique Views

11,500

Clicks to Healthcare.gov

Background

The Pill Club is a digital health platform that offers reproductive health services to people in the U.S. with more than 120 brands of FDA-approved birth control, over-the-counter sexual health products, dermatology-grade acne care and digital well-woman consultations. With The Pill Club, members receive their birth control and other ‘goodies,’ directly to their doorstep in discreet packaging. In preparation for their first ever campaign to support Affordable Health Care Enrollment, The Pill Club partnered with The Cirqle to increase awareness and education around The Affordable Care Act and drive health insurance sign-ups, especially in underinsured states.

Strategy

To reach young Americans and empower them with the knowledge and resources to access affordable health insurance, we partnered with two vocal women's health advocates. Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.

Results

Our efforts drove value for The Pill Club on multiple fronts. Not only did our influencer work tied with paid media drive the education and awareness they were looking for ahead of the Affordable Care Act enrollment deadline, but we also drove 44 paid subscription sign ups for The Pill Club during an 8 week activation — a result we did not directly pursue, but one we are excited to support The Pill Club with in the future.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

As featured in