Success stories
The Pill Club
The Pill Club

The Pill Club Drove an astounding 550K unique views across social in 8 weeks

Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.
44
Subscription Sales
550,000
Unique Views
11,500
Clicks to Healthcare.gov
The Pill Club Drove an astounding 550K unique views across social in 8 weeks
CLIENT
The Pill Club
Location
New York, United States of America
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The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign. With The Cirqle's platform and dedicated account team, we were able to identify influencers who could speak to the importance of health insurance, especially for young people who need contraceptive care, and how easy it was to sign up through the ACA. Leveraging influencers helped us take the politics out of the conversation--not that politics should be coupled with healthcare in the first place--and allowed us to reach thousands of people we otherwise would not have reached.
Sarah Abboud
Sarah Abboud
Director of Communications, The Pill Club
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Background

The Pill Club is a digital health platform that offers reproductive health services to people in the U.S. with more than 120 brands of FDA-approved birth control, over-the-counter sexual health products, dermatology-grade acne care and digital well-woman consultations. With The Pill Club, members receive their birth control and other ‘goodies,’ directly to their doorstep in discreet packaging. In preparation for their first ever campaign to support Affordable Health Care Enrollment, The Pill Club partnered with The Cirqle to increase awareness and education around The Affordable Care Act and drive health insurance sign-ups, especially in underinsured states.

44
Subscription Sales
550,000
Unique Views
11,500
Clicks to Healthcare.gov
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Strategy

To reach young Americans and empower them with the knowledge and resources to access affordable health insurance, we partnered with two vocal women's health advocates. Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.

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Results

Our efforts drove value for The Pill Club on multiple fronts. Not only did our influencer work tied with paid media drive the education and awareness they were looking for ahead of the Affordable Care Act enrollment deadline, but we also drove 44 paid subscription sign ups for The Pill Club during an 8 week activation — a result we did not directly pursue, but one we are excited to support The Pill Club with in the future.

The Pill Club Drove an astounding 550K unique views across social in 8 weeksThe Pill Club Drove an astounding 550K unique views across social in 8 weeks
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
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Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
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Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
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Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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