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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

The Pill Club

The Pill Club Drove an astounding 550K unique views across social in 8 weeks

Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.

44

Subscription Sales

550,000

Unique Views

11,500

Clicks to Healthcare.gov
Client
The Pill Club
Location
New York, United States of America
Industry
Beauty
Yearly revenue
Client
The Pill Club
Location
New York, United States of America
Industry
Beauty
Yearly revenue
Social networks activated for this campaign

Background

The Pill Club is a digital health platform that offers reproductive health services to people in the U.S. with more than 120 brands of FDA-approved birth control, over-the-counter sexual health products, dermatology-grade acne care and digital well-woman consultations. With The Pill Club, members receive their birth control and other ‘goodies,’ directly to their doorstep in discreet packaging. In preparation for their first ever campaign to support Affordable Health Care Enrollment, The Pill Club partnered with The Cirqle to increase awareness and education around The Affordable Care Act and drive health insurance sign-ups, especially in underinsured states.

Strategy

To reach young Americans and empower them with the knowledge and resources to access affordable health insurance, we partnered with two vocal women's health advocates. Through a series of 29 pieces of content our influencer partners championed The Pill Club as a trusted reproductive health ally, encouraged their followers to enroll for affordable healthcare and shared valuable education on what this reform means for young people in America.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign. With The Cirqle's platform and dedicated account team, we were able to identify influencers who could speak to the importance of health insurance, especially for young people who need contraceptive care, and how easy it was to sign up through the ACA. Leveraging influencers helped us take the politics out of the conversation--not that politics should be coupled with healthcare in the first place--and allowed us to reach thousands of people we otherwise would not have reached.”

Sarah Abboud, Director of Communications, The Pill Club
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Influencers
761,263
Impressions
551,014
Reach
27,308
Engagements
ROI

Our efforts drove value for The Pill Club on multiple fronts. Not only did our influencer work tied with paid media drive the education and awareness they were looking for ahead of the Affordable Care Act enrollment deadline, but we also drove 44 paid subscription sign ups for The Pill Club during an 8 week activation — a result we did not directly pursue, but one we are excited to support The Pill Club with in the future.

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Client
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Client
The Pill Club
Location
New York, United States of America
Industry
Beauty
Yearly revenue

Background

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Our efforts drove value for The Pill Club on multiple fronts. Not only did our influencer work tied with paid media drive the education and awareness they were looking for ahead of the Affordable Care Act enrollment deadline, but we also drove 44 paid subscription sign ups for The Pill Club during an 8 week activation — a result we did not directly pursue, but one we are excited to support The Pill Club with in the future.

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