Marie Stella Maris Reached 1 Mln Customers within weeks

Marie-Stella-Maris is an Amsterdam-based lifestyle brand that believes everyone should have access to a source of clean drinking water. By offering natural care products and natural mineral water, the brand is dedicated to contribute. For each product consumers purchase, Marie-Stella-Maris donates a fixed amount towards clean drinking water projects worldwide.

1.2 mln

Impressions

Content

Influencers

Strategy

Drawing inspiration from the brand’s storied past while infusing it with a modern edge, Marie Stella Maris offers collections of luxurious cosmetics products for the modern woman while striving to deliver clean drinking water to those in need. Marie Stella Maris is for the most interesting woman in the room and the brand was looking to work with creators who are a good fit with their aesthetic of minimalist high-quality features.

Results

To build excitement for the collection, we partnered with influencers like Ann Louie Li, Just Like Sushi, Beeldsteil and Adriana Gastelum. We shot photos and videos with them that mirrored the brands aesthetics which they shared with their network. Assets from the photo and video shoots were used to create VOD and PPC ads, leveraging our Share platform to syndicate content cross-channels and cross-platforms, pinpointing target audiences of the client continuously and repeatedly.

Conclusion

What our clients say about us

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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