Success stories
Marie Stella Maris
Marie Stella Maris

Marie Stella Maris Reached 1 Mln Customers within weeks

Marie-Stella-Maris is an Amsterdam-based lifestyle brand that believes everyone should have access to a source of clean drinking water. By offering natural care products and natural mineral water, the brand is dedicated to contribute. For each product consumers purchase, Marie-Stella-Maris donates a fixed amount towards clean drinking water projects worldwide.
1.2 mln
Impressions
56
Content
13
Influencers
Marie Stella Maris Reached 1 Mln Customers within weeks
CLIENT
Marie Stella Maris
Location
Amsterdam, the Netherlands
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Excellent execution of a carefully constructed influencer campaign that held a deep intrinsic message for an audience that cares about beauty. The influencers audiences loved the content and working with The Cirqle was a joy.
Josha Jansen
Josha Jansen
Marketing. Manager
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Background

Many customers are indifferent about beauty products; they buy what they need without considering the brand or the root cause. Our challenge to Marie Stelle Maris was to break the beauty category conventions and connect through a topic they do care about: sustainability and care.

1.2 mln
Impressions
56
Content
13
Influencers
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Strategy

Drawing inspiration from the brand’s storied past while infusing it with a modern edge, Marie Stella Maris offers collections of luxurious cosmetics products for the modern woman while striving to deliver clean drinking water to those in need. Marie Stella Maris is for the most interesting woman in the room and the brand was looking to work with creators who are a good fit with their aesthetic of minimalist high-quality features.

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Results

To build excitement for the collection, we partnered with influencers like Ann Louie Li, Just Like Sushi, Beeldsteil and Adriana Gastelum. We shot photos and videos with them that mirrored the brands aesthetics which they shared with their network. Assets from the photo and video shoots were used to create VOD and PPC ads, leveraging our Share platform to syndicate content cross-channels and cross-platforms, pinpointing target audiences of the client continuously and repeatedly.

Marie Stella Maris Reached 1 Mln Customers within weeksMarie Stella Maris Reached 1 Mln Customers within weeks

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“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Monetization Partnerships
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“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
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Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
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