Success stories
Under Armour
Under Armour

Under Armour leveraged The Cirqle's software to launch highly targeted influencer marketing campaigns.

“What you do in the dark puts you in the light.” was the theme of this campaign. Under Armour knows that the performance of star athletes can directly be linked to sales. And thus, Under Armour was extremely curious to launch a campaign, leveraging The Cirqle's influencer software, where creators were asked to do the exact opposite of what they're used to doing. Go dark, don't access social media for 3 days straight, and workout instead.
10
CPM
8000
Engagement points
3
Social channels
Under Armour leveraged The Cirqle's software to launch highly targeted influencer marketing campaigns.
CLIENT
Under Armour
Location
Baltimore, Maryland, USA
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Background

“What you do in the dark puts you in the light.” was the theme of this campaign. We knew that the performance of Under Armour's star athletes can directly be linked to sales. And thus, we were extremely curious to see the results of a campaign where creators were asked to do the exact opposite of what they're used to doing. Go dark, don't access social media for 3 days straight, and workout instead.

10
CPM
8000
Engagement points
3
Social channels
This is some text inside of a div block.

Strategy

“What you do in the dark puts you in the light.” was the theme of this campaign. We knew that the performance of Under Armour's star athletes can directly be linked to sales. And thus, we were extremely curious to see the results of a campaign where creators were asked to do the exact opposite of what they're used to doing. Go dark, don't access social media for 3 days straight, and workout instead.

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Results

This was a highly engaging campaign across 10 key creators/publishers with a CPM of Euro 10,54. Over 8.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels and 35 bonus posts were generated for Under Armour over the course of this campaign.

Under Armour leveraged The Cirqle's software to launch highly targeted influencer marketing campaigns.Under Armour leveraged The Cirqle's software to launch highly targeted influencer marketing campaigns.
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What they say
about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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