ABN AMRO Achieved a 7:1 ROI in 90 Days
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
In 2017, ABN AMRO launched their new mobile wallet application. Working as a virtual wallet, it stores your card information to make in-store payments smoother. Their main concern, as with any new application, was to make people aware of it, drive conversions, and have people continuously use it and make payments. Essentially, not to be lost and forgotten somewhere in the sea of all other applications.
Strategy
To do this, we partnered up with 9 talented influencers in the finance industry. People with the credibility and authenticity to deliver our messages. By then using both Instagram and Facebook we could amplify this content to a larger set of people and use precise targeting to learn who actually moves the needle most for us.
Strategy
Results
The 9 influencers delivered nearly 300,000 impressions with an engagement rate of 2%. The authentic and credible content produced led to an incredible uplift in usage. For every $1 invested, ABN AMRO got $7 in return.
Conclusion
The 9 influencers delivered nearly 300,000 impressions with an engagement rate of 2%. The authentic and credible content produced led to an incredible uplift in usage. For every $1 invested, ABN AMRO got $7 in return.
Get started with The Cirqle today.
Give your team the power and speed they need to find the right partners and grow your brand.
%201.avif)
More Success Stories from The Cirqle
