Success stories
ABN AMRO Bank
ABN AMRO Bank

ABN AMRO Achieved a 7:1 ROI in 90 Days

ABN AMRO is the third-largest bank in the Netherlands, providing services that stretches from savings, credit and debit cards, loans, insurance, pensions and mortgages. Our role was to help launch their new Android application, drive conversions and encourage users to make payments through it.
ABN AMRO Achieved a 7:1 ROI in 90 Days
CLIENT
ABN AMRO Bank
Location
The Netherlands
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Background

In 2017, ABN AMRO launched their new mobile wallet application. Working as a virtual wallet, it stores your card information to make in-store payments smoother. Their main concern, as with any new application, was to make people aware of it, drive conversions, and have people continuously use it and make payments. Essentially, not to be lost and forgotten somewhere in the sea of all other applications.

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Strategy

To do this, we partnered up with 9 talented influencers in the finance industry. People with the credibility and authenticity to deliver our messages. By then using both Instagram and Facebook we could amplify this content to a larger set of people and use precise targeting to learn who actually moves the needle most for us.

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Results

The 9 influencers delivered nearly 300,000 impressions with an engagement rate of 2%. The authentic and credible content produced led to an incredible uplift in usage. For every $1 invested, ABN AMRO got $7 in return.

ABN AMRO Achieved a 7:1 ROI in 90 DaysABN AMRO Achieved a 7:1 ROI in 90 Days
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Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
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Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
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Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
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Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
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Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
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Alex Garcia
Sr Analyst/Strategist

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