Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
ABN AMRO is the third-largest bank in the Netherlands, providing services that stretches from savings, credit and debit cards, loans, insurance, pensions and mortgages. Our role was to help launch their new Android application, drive conversions and encourage users to make payments through it.
In 2017, ABN AMRO launched their new mobile wallet application. Working as a virtual wallet, it stores your card information to make in-store payments smoother. Their main concern, as with any new application, was to make people aware of it, drive conversions, and have people continuously use it and make payments. Essentially, not to be lost and forgotten somewhere in the sea of all other applications.
To do this, we partnered up with 9 talented influencers in the finance industry. People with the credibility and authenticity to deliver our messages. By then using both Instagram and Facebook we could amplify this content to a larger set of people and use precise targeting to learn who actually moves the needle most for us.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
The 9 influencers delivered nearly 300,000 impressions with an engagement rate of 2%. The authentic and credible content produced led to an incredible uplift in usage. For every $1 invested, ABN AMRO got $7 in return.
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