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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

ABN AMRO Bank

ABN AMRO Bank achieved a 7:1 ROI on influencer content in 90 days

ABN AMRO is the third-largest bank in the Netherlands, providing services that stretches from savings, credit and debit cards, loans, insurance, pensions and mortgages. Our role was to help launch their new Android application, drive conversions and encourage users to make payments through it.

Client
ABN AMRO Bank
Location
The Netherlands
Industry
Finance
Yearly revenue
Client
ABN AMRO Bank
Location
The Netherlands
Industry
Finance
Yearly revenue
Social networks activated for this campaign

Background

In 2017, ABN AMRO launched their new mobile wallet application. Working as a virtual wallet, it stores your card information to make in-store payments smoother. Their main concern, as with any new application, was to make people aware of it, drive conversions, and have people continuously use it and make payments. Essentially, not to be lost and forgotten somewhere in the sea of all other applications.

Strategy

To do this, we partnered up with 9 talented influencers in the finance industry. People with the credibility and authenticity to deliver our messages. By then using both Instagram and Facebook we could amplify this content to a larger set of people and use precise targeting to learn who actually moves the needle most for us.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

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9
Influencers
269,992
Impressions
181,830
Reach
2%
Engagement
108,500
Return on Investment

The 9 influencers delivered nearly 300,000 impressions with an engagement rate of 2%. The authentic and credible content produced led to an incredible uplift in usage. For every $1 invested, ABN AMRO got $7 in return.

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