How the city of Eindhoven uses UGC to entice you to visit the Capital of Design.
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
You might think Eindhoven sells itself as a destination, but a lot of work goes into its promotion. In an effort to appeal to Millennials, the city of Eindhoven in collaboration with Zandbeek Agency who used The Cirqle's platform, partnering with E.U. creators such as Andy Suryandi and Carl Cunard to generate beautiful content through their social channels.
Strategy
The City of Eindhoven knows the power of social creators, and recently tapped the talents of social creators to show off what makes the city shine over a campaign that included over 196+ (social) posts and involved 17 creators from all across the globe.
Strategy
Results
By teaming up with The Cirqle Create, the City of Eindhoven was able to produce 196+ content pieces on the campaign; 17 sourced influencers across six countries and over 150K engagement points created. At the completion of the campaign, over 4 mln impressions were delivered and 150 k unique pageviews to the blogs promoting the campaign.
Conclusion
By teaming up with The Cirqle Create, the City of Eindhoven was able to produce 196+ content pieces on the campaign; 17 sourced influencers across six countries and over 150K engagement points created. At the completion of the campaign, over 4 mln impressions were delivered and 150 k unique pageviews to the blogs promoting the campaign.
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