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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

City of Eindhoven

How the city of Eindhoven uses UGC to entice you to visit the Capital of Design.

You might think Eindhoven sells itself as a destination, but a lot of work goes into its promotion. In an effort to appeal to Millennials, the city of Eindhoven in collaboration with Zandbeek Agency who used The Cirqle's platform, partnering with E.U. creators such as Andy Suryandi and Carl Cunard to generate beautiful content through their social channels.

150,000

Unique blog visits

196+

Content

17

Influencers
Client
City of Eindhoven
Location
Eindhoven, Netherlands
Industry
Travel
Yearly revenue
N.a.
Client
City of Eindhoven
Location
Eindhoven, Netherlands
Industry
Travel
Yearly revenue
N.a.
Social networks activated for this campaign

Background

You might think Eindhoven sells itself as a destination, but a lot of work goes into its promotion. In an effort to appeal to Millennials, the city of Eindhoven in collaboration with Zandbeek Agency who used The Cirqle's platform, partnering with E.U. creators such as Andy Suryandi and Carl Cunard to generate beautiful content through their social channels.

Strategy

The City of Eindhoven knows the power of social creators, and recently tapped the talents of social creators to show off what makes the city shine over a campaign that included over 196+ (social) posts and involved 17 creators from all across the globe.

Offer Distribution

User clicks on content with a CTA to save the offer

Landing page offer

Users can add the offer to their mobile wallet

Offer on device

Direct-to-consumer communication & conversion tracking is enabled

Push notifications

User gets notifications in real time

Influencer marketing allows us to reach millennials in a way that does not feel like it is a forced brand advertisement.

Zandbeek Agency
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17
Influencers
4,1 mln
Impressions
3,8 mln
Reach
152,000
Engagement
666,000
Return on Investment

By teaming up with The Cirqle Create, the City of Eindhoven was able to produce 196+ content pieces on the campaign; 17 sourced influencers across six countries and over 150K engagement points created. At the completion of the campaign, over 4 mln impressions were delivered and 150 k unique pageviews to the blogs promoting the campaign.

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