Samsung marketed its newest smartphone through the people who use it the most.
Transform influencer collaborations into consistent, trackable revenue.
Objective
Background
Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.
Strategy
This was especially successful because the reward offered to creators was perfectly chosen. Smartphones are an essential work tool for them and our focus on the product’s high performing camera is exactly what they needed to be convinced. Influencers were keen to get their hands on the phone and show it to their thousands of followers, which is just what Samsung wanted! Through this campaign, the brand was able to reach its ideal target audience: fervent social media users.
Strategy
Results
Millions of impressions and incredible engagement plus a strong uplift in sales made this campaign a particularly big success. The Samsung Galaxy S7 was presented as one of the most successful flagship product launches Samsung has ever had.
Conclusion
Millions of impressions and incredible engagement plus a strong uplift in sales made this campaign a particularly big success. The Samsung Galaxy S7 was presented as one of the most successful flagship product launches Samsung has ever had.
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