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Samsung

How an industry leader marketed its newest smartphone through the people who use it the most.

Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.

9

Influencers

49

Posts

4

Markets
Client
Samsung
Location
Seoul, South Korea
Industry
FMCG
Yearly revenue
222 bln

Background

Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.

Strategy

This was especially successful because the reward offered to creators was perfectly chosen. Smartphones are an essential work tool for them and our focus on the product’s high performing camera is exactly what they needed to be convinced. Influencers were keen to get their hands on the phone and show it to their thousands of followers, which is just what Samsung wanted! Through this campaign, the brand was able to reach its ideal target audience: fervent social media users.

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9
Influencers
2,3 mln
Impressions
2,1 mln
Reach
79,000
Engagement
Mobile Wallet downloads
230,000
Return on Investment

Millions of impressions and incredible engagement plus a strong uplift in sales made this campaign a particularly big success. The Samsung Galaxy S7 was presented as one of the most successful flagship product launches Samsung has ever had.

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