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Best Influencer Marketing Campaign

PRovoke Sabre Awards – 2020

UGG Australia

How we drove 300 Influencers to UGG Australia

Through Cirqle, UGG managed to get over 300 creators to apply for this campaign. Inducing a huge cost reduction and delivering incredible efficiency through our technology. During the #MyClassicStyle campaign, more than 100 pieces of content were created and over 36 bonus posts were delivered by creators in our network.

1,2mln

Impressions

25k

Engagement

6,5k

Traffic to Blogs
Client
UGG Australia
Location
London, United Kingdom
Industry
Fashion
Yearly revenue
1,5 bln

Background

The UGG #MyClassicStyle Campaign celebrated the UGG boot that helped established the brand. The top performing social channel we managed to leverage was Instagram and blogs where the majority of traffic and impressions were delivered. All the created content produced by the creators through this campaign was also made available for in-store advertisements, sponsored emails, online ads and for lookbook purposes.

"Beautiful content, great influencers and a strong and consistent strategy helped attribute this campaign into the success that it was."

Felicity Walters, Head of Brand Marketing, UGG EMEA

Strategy

Ugg Australia is stepping up its mobile strategy with new ads and a responsive design site to reach its target audience where they are spending time and drive sales. Mobile and social played a key role in the new integrated campaign from Ugg Australia which featured its Classic UGG boot across 7 European markets. Leveraging Instagram, Facebook and blogs as key channel drivers for content sharing, influencers were able to produce a steady drumbeat of content over a 30-day timeframe.

No items found.
22
Influencers
1,256,777
Impressions
997,154
Reach
25,002
Engagement
Mobile Wallet downloads
267,000
Return on Investment

Footwear and accessory brands are stepping into mobile and social in a bigger way to reach their customers where they are increasingly spending their time. For UGG Australia, over 1 million impressions were delivered and 21.000 engagement points (Likes, comments, retweets, shares) on 4 social channels. With 22 creators actively involved in this campaign, hundreds of pieces of content were produced and posted.

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