Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
Through Cirqle, UGG managed to get over 300 creators to apply for this campaign. Inducing a huge cost reduction and delivering incredible efficiency through our technology. During the #MyClassicStyle campaign, more than 100 pieces of content were created and over 36 bonus posts were delivered by creators in our network.
The UGG #MyClassicStyle Campaign celebrated the UGG boot that helped established the brand. The top performing social channel we managed to leverage was Instagram and blogs where the majority of traffic and impressions were delivered. All the created content produced by the creators through this campaign was also made available for in-store advertisements, sponsored emails, online ads and for lookbook purposes.
Ugg Australia is stepping up its mobile strategy with new ads and a responsive design site to reach its target audience where they are spending time and drive sales. Mobile and social played a key role in the new integrated campaign from Ugg Australia which featured its Classic UGG boot across 7 European markets. Leveraging Instagram, Facebook and blogs as key channel drivers for content sharing, influencers were able to produce a steady drumbeat of content over a 30-day timeframe.
User clicks on content with a CTA to save the offer
Users can add the offer to their mobile wallet
Direct-to-consumer communication & conversion tracking is enabled
User gets notifications in real time
Footwear and accessory brands are stepping into mobile and social in a bigger way to reach their customers where they are increasingly spending their time. For UGG Australia, over 1 million impressions were delivered and 21.000 engagement points (Likes, comments, retweets, shares) on 4 social channels. With 22 creators actively involved in this campaign, hundreds of pieces of content were produced and posted.
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