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In an effort to drive loyalty and customer acquisition, Akris came to The Cirqle to drive customer acquisition quickly. At the center of the campaign was their elegant and versatile Akris Ai bag that fully lives up to Akris Creative Director Albert Kriemler’s belief that "functionality is beautiful."
Knowing their customer base is influenced by luxury fashion influencers and email marketing, we set our sights on reaching their ideal customer with those two approaches. Driving email subscribers would not only require a targeted paid media strategy, but also highly compelling content that captures the luxury provided by Akris. To achieve this we partnered with 2 influencers to generate 22 pieces of content. That content was then targeted via paid media to highly qualified customers to reach our goal of 2000 new subscribers for Akris's newsletter.
With the curated content and careful targeting strategies, we were able to overperform and generate 2150 quality leads. Of those email subscribers, 6% converted to make a purchase on the Akris site during our 4 week program earning the brand 18x ROI for the program. Additionally, our ad placements were highly efficient earning 2x higher CTR than Akris’ average performance. Finally, leads we delivered were strong in quality, increasing Akris’ email open rate by 80%.
