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On That Ass, the innovative fashion brand, is harnessing the power of partnership ads to achieve higher ROAS and fuel their growth. By collaborating with like-minded brands and influential individuals, they expand their reach, tap into new market segments, and build trust with their target audience. Partnership ads offer cost-effective advertising and creative campaigns that drive immediate sales and sustainable long-term growth. On That Ass is redefining fashion, one partnership at a time.
By leveraging The Cirqle's software for partnership ads, On That Ass experienced a significant boost in their Return on Ad Spend (RoAS). The software enabled them to source creators whose audiences aligned with their target market, resulting in more effective ad placements. The production of 24+ creative assets further enhanced ad performance, captivating their audience and driving higher conversion rates. The streamlined campaign management and optimization tools provided by The Cirqle's software allowed On That Ass to make data-driven decisions, allocate resources effectively, and continuously improve their RoAS, fueling their overall growth and success.
Partnership ads, powered by The Cirqle's software, drove remarkable impact for On That Ass. They achieved a strong -45% decrease in CPA and an impressive +56% increase in sales. Bob van Iersel, Head of Social Media, expressed their satisfaction and plans to scale branded content campaigns across all countries: “We are very impressed by the results and we are currently hiring an extra person in the team to scale Branded content campaigns across all our countries”. The seamless collaboration and efficient campaign management facilitated by the software played a pivotal role in achieving these outstanding results. On That Ass is poised for further growth as they continue to leverage the power of partnership ads to drive their brand's success.
