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There is no question that the essential workers are the front lines of helping average people during the COVID-19 crisis are the real heroes among us; however, it is worth recognizing the brands that are demonstrating agility, leadership, and a dedication to their consumers/workers during this time. Here are some of the CPG brands who were quick to respond and have made significant contributions.
Procter & Gamble is the parent company of household staples including Puff’s tissues, Charmin paper towels, and the all coveted Charmin toilet paper to name a few. As P&G saw their consumers struggling to get access to their products they knew quick steps needed to be taken to meet consumer needs. To ensure customers had up-to-date information on what steps they were taking, they launched a COVID-19 section of their webpage. But they didn’t stop at servicing supply issues. Once they had measures in place to tackle that, they began finding new ways to contribute to the larger COVID-19 relief cause worldwide, including but not limited to:
Johnson & Johnson is best known as the leading developer of household favorites such as Neutragena, Aveeno, Band-Aid, Tylenol and Bendaryl; however, where they really bring to the table during this type of crisis is their medical expertise. Beyond developing household products, they also have teams of scientists that focus on new drug developments. In fact, their teams responded during the HIV, SARS, Zika and Ebola outbreaks helping to research and generate vaccines, treatments, etc. across the globe. To ensure customers are aware of their efforts, they also launched a webpage detailing their plan of action and providing constant updates. This site provides a timeline on the efforts they are making including:
Much like their competitors, Unilever is known for household items such as Dove, Lipton, Knorr, etc. spanning from food and beverage products to soaps. Rather launching a dedicated site, they are consistently sharing press releases on their efforts around the world to support COVID-19 relief. Much like their counterparts they made sizeable donations; however, they did so in such a way that truly focuses on the products they can already provide, the retailers they can help keep afloat and the staff members they can retain. These efforts include:
Product donations is another major sector for Kraft-Heinz Company most known for Kraft mac n cheese, Heinz ketchup, Ritz crackers, Oreo cookies, etc. Focusing their efforts on ensuring people around the world are well-fed is at the crux of their goal. The steps their taking are outlined in a press release and include:
The Coca-Cola Company needs no introduction, but it is worth noting that beyond Coke itself, they also produce items that are more critical right now including water bottle brands Dasani and Smart Water as well as nutrition support drinks such as Vitamin Water, Odwalla, and Powerade. Taking stock of their resources and ability to provide support, they issued a press release dedicating the below relief:
Much like Coca-Cola, PepsiCo is best known for Pepsi, but is also the manufacturer of food products including foods such as Rold Gold pretzels, Quaker Oats, Sabra Hummus as well as nutritionally relevant beverages such as Aquafina water, Life Water, Propel energy drinks, and Naked juice drinks. The company’s dedicated COVID webpage outlines their many efforts across the globe. Overall, their efforts include:
