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First off, what is Influencer Whitelisting?
Influencer whitelisting is the process of influencers and creators granting advertising permissions to brands or partners to use their handles, content, and audience targeting to unlock a new media and acquisition channel.
The process of influencer whitelisting ultimately allows brands to work with influencers who create compelling content and who connect with an audience that is receptive to social recommendations.
To simplify the term “influencer whitelisting” the influencer is granting advertiser access to their Instagram account and Facebook page, allowing brand partners to optimize paid media behind influencer content. Granting these permissions can be done manually through Facebook’s Business Manager, or can be made simpler with technology like Lumanu. Read more on how to whitelist influencers here.
After the influencer has granted permissions, their Facebook page and Instagram account identities will be readily available for advertisers directly in their Facebook Ad’s Manager and they can start running dark posts .
How does influencer whitelisting benefit advertisers?
As with any marketing initiative, you only want to put the time, resources, and money into something if it is going to benefit your brand and if you see the ROI. As organic reach on influencer posts continue to drop across all platforms, influencer whitelisting is necessary to deliver ROI from influencer marketing programs. Here are a few benefits you’ll find:
And what about benefits for creators?
Whitelisting for creators can be opening a door to new and exciting opportunities. Creators see the following benefits from whitelisting: