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How La Redoute drove a 61% ROAS lift with Creator ads
A leading ecommerce brand, La Redoute, tested creator-driven ads alongside their existing paid media setup. The goal was simple: measure whether creator ads could outperform business as usual on hard revenue metrics.
Purchase ROAS
8.35
+61% vs BAU
Web Purchase ROAS
+86%
Efficiency Uplift
Purchase Rate
+188%
Per Landing Page View
From Organic to Performance Layer
Historical Signals
Ad-First Content
Side-by-Side Test
Revenue Optimization
The Challenge
The core challenge was creative saturation: La Redoute’s paid media engine was already optimized, but business-as-usual brand ads were fatiguing, limiting incremental growth, and the team lacked a systematic way to introduce creator-led content into paid media with the same performance controls and accountability.
Objective
Drive better conversion quality
Focus
Hard revenue metrics
The Results vs BAU
The Cirqle was introduced as a performance layer. Creator ads were run directly against BAU ads. Decisions were made on ROAS, CPA, and conversion rates, not CTR.
Purchase ROAS (from 5.19)
8.35
+61% vs BAU
Website Purchase ROAS
+86%
Decrease in Cost per Purchase
-34%
The solution was to use The Cirqle as the performance layer on top of La Redoute’s existing paid media stack, enabling the team to source, validate, and deploy creator-led ads as a systematic creative input rather than a standalone influencer initiative.
Through The Cirqle’s platform, creators were selected based on historical performance signals, their content was turned directly into ads, and results were measured against business-as-usual campaigns using the same revenue metrics, allowing creator content to compete on equal footing with traditional brand ads and unlock incremental performance at scale.
Get Started
8.35
RoAS
Other Platforms
Damien Poelhekke
CEO La Redoute Southern Europe
“The Cirqle helped us drive over 25% better performance while saving dozens of hours per month across teams by consolidating influencer workflows into one system.”
8.35
RoAS
-34%
Decrease in CPP
Watch Video
Performance-Led Selection
Creators were selected based on historical performance signals rather than follower size. Assets were produced and structured specifically for paid distribution.
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@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
Get Started
+188%
Purchase Rate
Purchase rate per landing page view increased from 0.42% to 1.21%.
+169%
Conv. Rate
Purchase conversion rate jumped from 0.35% to 0.94%.
+6%
AOV
Their average order value increased +6% vs AOV in business as usual ads
Lower volume. Higher intent. Better outcomes.
Creator ads generated fewer clicks, but higher-quality ones.
CTR decreased compared to BAU, while CPM and CPC were slightly higher. Despite this, creator traffic converted significantly better once users engaged. The takeaway? Creator ads are not a replacement for BAU ads; they are a performance amplifier.
Get Started
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Key Takeaways: why this partnership succeeded
Trust-based
creative
Creator content felt native and credible, increasing post-click confidence and user trust.
Performance-led
selection
Creators were chosen based on conversion behavior and data signals, not just demographics or follower count.
Bottom-funnel
focus
Optimization centered purely on revenue impact instead of vanity engagement metrics like CTR.
How to use The Cirqle
Choose your goal, we’ll handle the rest. Here are some examples to get you started
Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.
Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.
Connect outcomes back to creators so you can see what drove sales, not just engagement.
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Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.
Use performance signals to double down on winners and pause what’s not driving incremental results.
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Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.
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Stop Searching. Start Building.
Ready to scale your influencer marketing and drive measurable sales like La Redoute?
Give your team the power and speed they need to find the right partners and grow your brand.
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