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Explore our blog, resources and learning from our library of free resources supporting Influencer Marketing.

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Resources and Learning - Explore key insights and learning from The Cirqle’s vast library of free resources within the Influencer Marketing industry.

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The State of Influencer Marketing in 2025: Must-Track Metrics for Maximum ROI

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Steven Lammertink

Your 2025 Guide to Onboarding Creators for Performance-Driven Influencer Marketing

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Steven Lammertink

Maximising Creator‑Driven Sales: Performance Metrics That Matter in 2025

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Steven Lammertink

The Science of Influencer Selection: How to Pick the Right Creators for Maximum Impact

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Steven Lammertink

Maximizing RoAS with AI-Powered Influencer Campaigns: A Data-Backed Playbook

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The Influencer Performance Formula: Measuring What Matters

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Steven Lammertink

The Whitelisting Revolution: Why It’s Essential in 2025

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Steven Lammertink

Scaling from Organic to Paid Influencer Content

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Steven Lammertink

AI in Influencer Marketing: Revolutionizing Precision and Performance

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Steven Lammertink

What Instagram Influencers Really Charge

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Steven Lammertink

The Cirqle V2: A fully reimagined influencer platform, built for performance

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Steven Lammertink

Influencer Marketing meets AI-Driven Creative

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The Importance of Authenticity in Influencer Marketing

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Creator rates on Instagram and TikTok

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Steven Lammertink

YouTube Shorts with Creators

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Steven Lammertink

Does influencer marketing work?

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Steven Lammertink

Introducing The Cirqle's Agency Partner Program

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How Rate Negotiation Saves Money on Influencer Marketing

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Griffin Solot-Kehl

10 Key Features to Look for in Influencer Platforms

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Steven Lammertink

Youtube integrates with The Cirqle's Influencer Marketing Platform

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Steven Lammertink

A Comprehensive Cost Per View Analysis Across 1,000 TikTok Creators

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Steven Lammertink

The Future of Influencer Marketing for direct-to-consumer brands

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Steven Lammertink

Maximizing ROI: Conversion Tactics with TikTok Influencers

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Steven Lammertink

Shopify integrates with The Cirqle's Influencer Marketing Platform

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Understanding the Difference: Allowlisting vs. Partnership Ads

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Steven Lammertink

The Power of TikTok: Influencer Strategies for Fashion and Beauty Brand Conversions

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Steven Lammertink

Why is ROI Measurement Important in Influencer Platforms?

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Steven Lammertink

Case Study: Successful Influencer Marketing ROI Strategies

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Steven Lammertink

Maximizing Your Influencer Marketing ROI: Proven Tips and Tricks

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Steven Lammertink

How do influencers drive sales for brands?

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Steven Lammertink

How do you negotiate with influencers?

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Steven Lammertink

What is the best strategy for influencer marketing?

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Steven Lammertink

How do you succeed in influencer marketing?

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Steven Lammertink

What makes influencer marketing successful?

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Steven Lammertink

Choosing the Right Influencer for Your Marketing Campaign

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Steven Lammertink

How to Leverage Influencer Marketing for Your Brand

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Steven Lammertink

What is a good RoAS for influencers?

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Steven Lammertink

Introducing: Influencer compensation and rate negotiation

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Steven Lammertink

The Cirqle receives “Market Leader” Award from Featured Customers

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Steven Lammertink

CPM's in influencer marketing

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Steven Lammertink

What is Q5 and why does it matter?

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Steven Lammertink

How The Cirqle enables Paid Partnership Ads

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Steven Lammertink

TikTok Creators: Running TikTok Ads that Convert

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Steven Lammertink

Crafting the Perfect Creative Brief

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Steven Lammertink

A Guide to Selecting Creators for Paid Partnership Ads

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Steven Lammertink

The Transformative Power of AI in Creator Marketing

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Steven Lammertink

How to Structure Paid Partnership Ads for Optimal Results

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Steven Lammertink

Spark Ads or Partnership ads, which are better?

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Dien van Dijk

Influencer marketing backed by AI: A Game-Changer for Advertisers and Creators

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Steven Lammertink

The Power of Q3: Unveiling the Potential of Creator Marketing and Partnership Ads in preparation of Q4

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The Ultimate Guide to using partnership ads this Back-to-School season

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The Trillion Dollar Opportunity: Harnessing the Surge of the Creator Economy

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All About Whitelisting, Branded Content, and Partnership Ads

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Decreasing CPA and Maximizing RoAS with The Cirqle's Comprehensive Analytics and Reporting

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Scale Creator Ads with Automated Audience Creation

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Introducing TikTok Creator Profiles on The Cirqle

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Best Practices for Direct Response with Influencer Ads

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The Ultimate Guide to using Creators with Paid Media this Holiday Season

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Meta: House of Instagram Event in Paris featuring The Cirqle

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10 template influencer campaign briefs from the world's leading brands

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The Cirqle is now a badged Facebook Business Partner

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Fair compensation for influencers

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Running Influencer Ads on TikTok

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What To Do With (No) Conversions on TikTok’s Influencer campaigns!

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The Power of Influencer Whitelisting at Scale, this Holiday Season

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Creator Powered Ads are the future of influencer marketing

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Part II: RoAS vs. ROI in Influencer Marketing

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The Future of Selling is Social, powered by Influencers

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Part I: The Truth about RoAS in Influencer Marketing

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Capture 86% of Female Buyers This Holiday Season

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4 Ways to Spice Up Your Holiday Campaign

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15 Minute Hack to Revolutionize your Influencer Marketing Efforts

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4 Ways to Stay Relevant in the Metaverse

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Create magical AR content for the Holidays

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Motivating consumers to spend on your brand versus your competitors

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Understanding Consumers’ purchasing appetite During COVID-19 Holidays

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Leveraging Social To Drive Holiday Sales

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4 Steps To Winning Social Media Holiday Marketing In 2020

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Prime Day Is Around the Corner and Here 3 Things Brands Need To Know.

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Social Commerce is the new E-Commerce

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Appealing to Gen-Z Graduates During COVID Economic Crisis

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Tackling Marketing Challenges During COVID-19

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Snapchat: why now?

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Understanding consumer behavior during Covid-19

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Accelerating Search Goals Via Influencer Marketing

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How Can Luxury Create Meaning During Crisis?

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Upgrade Your Email Marketing with Influencers & Mobile Wallet Tech

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Quarantine Creativity among QSRs

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Pet Supply Retailers & Navigating the Pet Adoption Boom

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Verizon's A. Vyas on how Mobile is leading Customer Experiences

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Made.com's Poelhekke (MD) on Community & Covid

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Driving Loyalty & Deeper Consideration During Crisis

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Celebrity Relief Efforts

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Impactful Storytelling During COVID-19: How to Master the Pivot

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Mobile Wallet Technology - The Answer To COVID-19 Marketing Woes

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American Consumer Struggles - Delivery Delays & Halts

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TikTok Usage Growth & Trends Amid Quarantine

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Online Grocery Consideration Growth - Will It Last?

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Beauty Brands Making a Difference During COVID-19

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The Perfect Guide For Access To Capital for Creators

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