Influence vs. Affluence

Influence vs. Affluence

One of the first things clients ask us when they launch a campaign through The Cirqle platform is how can we help them identify and recruit the best and most affluent influencers for their brand. Of course, this may seem easy from the outset, but the perils of the market have proven otherwise all too often. At best, brands can now only hope to steer opinions that consumers have about them - and to do so, they turn to an ever expanding marketing stack of technology services and media companies. At a time when many are blocking traditional banner ads or skipping TV commercials (Netflix), influencers become the pinnacle of leading conversations with the world.

Influencer marketing in Asia

Influencer marketing in Asia

In South Korea, over 2 trillion South Korean won (KRW, or $2.4 billion USD) was spent on advertising on mobile platforms last year, surpassing that of advertising on cable TV - 1.8 trillion KRW - for the first time. While Instagram influencers in the US charge up to $100,000 USD for a sponsored post, industry insiders say brands in South Korea pay from 100,000 KRW to more than 2 million KRW for a single social media post, depending on the loyalty of the person’s followers.

Beauty and fashion brands are at the forefront of using social media influencers who have millions of followers. We sat down with Jude Kim, who runs Global Business Development at The SMC in Seoul, Korea and serves clients like Google and eBay, and asked him for his vision regarding the Asian (kol/influencer) market.

The impact of blockchain on Influencer Marketing

The impact of blockchain on Influencer Marketing

Transparency is now coming faster than ever, to all industries, including the industry of influencer marketing. We took a moment to sit down with one of our closest partners in the midst of the hustle and bustle that is New York City to talk through some of the latest developments blockchain may bring to the influencer industry.

What follows is a unique interview with experienced digital strategist and Vice-President Influencer Marketing at MMC Alayna Palgon to hear her take on this evolving frontier.

New Influencer Dashboards: Now Live

Today, we are excited to announce the biggest update to our influencer dashboards to date! After speaking with many influencers from our community around the world and collecting feedback, we’re ready to show it off.

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What’s new?

  • Fresh New Look

  • Dashboard Updates

    • Integrated Chat: Have a question about a campaign or deliverables? Want to share an idea? Influencers can chat directly with us from the icon in the top right corner of their dashboards.

    • With the new My Campaigns view, influencers can better see the status of the campaigns they have applied for, are participating in, or that they have completed.

    • + more!

  • More Control

    • We polished up the influencer settings page, to give influencers more control over their information and data.

  • Updated Profiles

    • We gave influencer profiles a major facelift. We also made them shareable! Share with friends, other brands, etc.

    • Introducing following charts to help combat bots/fake followers and to help influencers better track follower growth/decline.

  • Improved Brief Style

    • Now influencers can more clearly see their eligibility, rates, and posting requirements when considering what campaigns to apply for.

  • Removed Pitch Section

    • After lots of feedback and consideration, we have decided to remove the Pitch option from the influencer dashboard, so we can focus on more streamlined and interactive ways to get our influencers in front of our brands - more on this soon!

How to access the new dashboard

As an influencer, when you login to your account you will be prompted to update/complete any missing profile details before you can proceed to your new dashboard and view campaigns. We are requiring some new information like Gender and Birthdate to help our brands better identify influencers for their campaigns. After updating your account, you’ll be ready to go!

The best is yet to come

With this release, we will be able to more rapidly develop features with our influencers in mind. We have a lot of exciting releases on our roadmap!

Have any ideas or feature requests? Feel free to contact us by replying to this email or emailing [email protected], we’d love to hear from you.

Content Approval now live

We’re excited to announce the launch of Content approval, a new integration to help you identify what pieces of content influencers will share on their socials and you'll have the ability to give in-dashboard feedback.

Many of our clients have indicated the need for looking into content; and given today's increasingly changing (legal) environment in terms of content restrictions and opportunities we saw this feature as an integral part of our product offering.

Our content approval tool provides insight into the content that influencers will push and will enable you to create, refine, and optimize your content (strategy) effortlessly. The platform also provides you with the ability to give feedback to our influencers in a live-chat room through a structured process. 

To get started, login to your dashboard using our new, streamlined signup and login process. During your campaign, content should populate in the content panel within the designated timeframe.

Opening of our Shanghai Office

Opening of our Shanghai Office

On January 22nd of this year we officially opened our office in Xintiandi area in Shanghai. Xintiandi is considered one of the most beautiful areas of Shanghai, surrounded by parks, art galleries, restaurants and shopping malls. Many creative agencies have established their office in this part of the city over the course of the past year and we are beyond excited to be part of the Naked Hub community in China. The Naked Hub is a vibrant community of over 9000 professionals with over 30 locations across Asia. Their footprint enables our team to represent the Cirqle across the entire of Asia.

Influencer content: The power of high quality content

Quality of content is critical to achieve success in a sea of information”, said Joe Pulizzi Head of the Content Marketing Institute (CMI). Yet, even though this is what every marketing campaign strives to achieve, the lack of proxies and measurements make quality one of the most complex factors to determine a campaign’s success.

Indeed, producing great content is one of the most difficult challenges marketers face on a daily basis. Still, when looking at influencer marketing, the quality of the content is often disregarded and undervalued. The biggest mistake made in the popular use of influencers is the extensive focus on the distribution of content in terms of reach and impressions rather than the creation of it.

Integrating content marketing and influencer marketing

In order for influencer marketing to be successful and valuable, it has to be engaging, unique, and targeted to the audience you’re trying to reach. All these elements translate into one and only requirement: quality. It is therefore crucial to require and give influencers enough space to not only distribute but also produce creative and high quality content to make your campaign as beneficial as possible.

After all, influencers have already demonstrated and proven the power of their creativity and content creator skills in various successful campaigns (see Wolford and House of Eleonore Case Studies).

Leveraging this expertise becomes a necessity when a brand wants to resonate with its audience and produce authentic and honest content.

Using proxies for quality

However, in order to be able to demand high quality content from influencers, certain measurements need to be set and used in order to be able to assess it.

Measuring quality of content can be based on several basic criteria:

  •  Quality of content

First and most obvious of all, the quality of the content can be assessed in terms of the creativity of the influencer in its approach to produce new content in line with the brand and its own identity.

  •  Quality of audience

Second, the quality of the audience needs to be evaluated. Therefore, audience demographics such as country and city of origin, age, gender and even interests and income to fit the specific target and industry are very insightful informations. This then also determines the quality of the content distribution.

  •  Quality of the influencer

Finally, the quality of the influencer is also an integral part of the overall quality of a campaign. Therefore, measurements such as engagement rates of the influencer with its audience and frequency of posting are relevant measures.

Concluding this attempt to find measurable quality metrics, assessing the quality of influencer content stays a subjective and brand specific judgement. However, referring back to Bill Gates’ essay Content is King, the Influencer Marketing Hub described influencer marketing as being the new « content king », which highlights again the power of quality, over quantity. 

 

 

Non-profit influencer marketing: Pink Ribbon x The Cirqle

Businesses all around the world are familiarizing themselves with influencer marketing. Yet, non-profit organizations have also recently caught on to the wave. They are starting to identify a natural fit for crowd funding and fundraising through the use influencers.

One of them, Pink Ribbon, reached out to us in order to raise awareness for their cause through influencer marketing.

As part of the Dutch Cancer Society, Pink Ribbon finances projects and research in the field of treatment, aftercare and long-term effects of breast cancer. For many years now, Pink Ribbon develops new products such as agendas, bracelets and notebooks in order to raise money and awareness towards breast cancer research.

We advised them to work with 27 female influencers across the Netherlands over 4 different channels (Instagram, Facebook, Twitter and Blog), in order to reach a relevant audience of potential donators.

The influencers created authentic and honest content that generated highly relevant engagement with their audiences. This created a real awareness of the cause Pink Ribbon is defending as well as the products enabling more and more donations every year. 

Love this! Great way to raise awareness and help for a great cause.
— Sabrina_Melissa

 

By delivering their message to the right people, Pink Ribbon was able to reach more then 1M impressions!

If you want to also help drive change and participate in fighting breast cancer, check out: https://www.pinkribbon.nl/. 

A few examples of the content produced:

 

 

When social becomes profitable: How Instagram is empowering businesses

After reaching more than 800 million monthly active users in 2017, Instagram has turned into the social media El Dorado. This has made a substantial impact on businesses that rapidly understood the power of the platform for advertising. In fact, Instagram recently estimated the business community to represent 2 Million advertisers (up from 1 million back in March).

Here are some of the key elements behind Instagram's marketing success:

1. Instagram traffic VISITS HAVE HIGHER QUALITY

Visitors from Instagram stay on a site for an average of 192 seconds – this is longer than visitors from any other channel, including Facebook, Pinterest, and Twitter. This also means that traffic from Instagram is the most engaged and represents a more attractive consumer panel (Yotpo 2017).

2. Instagram has high organic and targeted reach

The organic nature of Instagram’s audience increases the word-of-mouth effect. According to a recent Yotpo research, 83% of consumers confirmed that seeing a post about a brand on Instagram influences their decision to look the brand up.

In addition, with the current available tools, businesses are now able to leverage this instagram audience even more by targeting specific segments (by age, country or even interest).

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3. Instagram's hashtags(#) simply work

Not only do hashtags enable categorisation and content discovery, they are also the driving forces behind most of the user-generated advertising campaigns. According to Sproutsocial, "One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag" in order to optimise exposure. This is also why 7 out of 10 hashtags used are branded (Simply Measured Study).

4. Instagram enables shoppable solutions

Instagram shopping is real. The platform is providing increasingly more links and solutions to connect user generated content to e-commerce websites within the application.

  • Instagram stories

By introducing the swipe up option in Instagram stories, direct product referrals are possible, creating a direct linkto an e-commerce website within the platform.

  • Shoppable third-party solutions

Companies such as Curalate are also providing solutions to turn your Instagram feed into a shoppable feed. Again here, a direct link within the platform makes instagram scrolling and buying a natural consumer path.

  • Shoppable tags

Last but not least, Instagram recently developed it's own shoppable posts, currently only available for businesses in the United States using the Big Commerce platform. The tool is simple: retailers can insert shoppable tags on their Instagram pictures featuring a product to get the Instagram user directly to the store.

This add-on is another proof that Instagram is slowly shifting towards a key selling tool for retailers, something to keep an eye on in Europe as well! 

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What's more, Instagram is estimated to rake in $4 billion in global advertising revenue by the end of 2017, an impressive growth prospect! 

A new way to measure word-of-mouth marketing? How The Cirqle looks at it.

As consumers are increasingly overwhelmed by a variety of product choices, impulse buying seems to become a trend of the past. Consumers look, ask, search, compare, review, and re-think before purchasing advertised products.

The one key element however, that is often forgotten but does fundamentally impact purchase behaviour is a critical one. And that is: Trust.

Through Consumer-to-Consumer (C2C) sharing and awareness, marketers can actually harness the power of opinion
— Forester Research

Word of mouth is entirely based on the fact that 92% of consumers trust recommendations from friends and family over all other forms of advertising (Nielsen, 2012). The real question here is: if consumers value word-of-mouth and marketers believe it is effective, then why aren’t marketers more focused on it? One simple answer is the need for tangible measures of word of mouth marketing.

Measures for w-o-m

McKinsey’s report (2011), “A new way to measure word-of-mouth marketing”, attempted to provide a new formula to measure the impact of WOM, also called “word-of-mouth equity”. Yet, this impact is measured on the basis of black or white qualitative criteria such as influential or not, relevant or irrelevant message content, close or large network etc. This leads to think that McKinsey’s new measurement tool only results in two-sided answers, far from the tangible output needed to change marketers’ decisions or budget allocations. 

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Our Approach

Our objective is to fundamentally understand how and why specific pieces of content perform better in comparison to others. In order to guide our clients towards the right consumers, through the right content and in the right setting, the interpretation of the right data is of critical important. Thus, we make sure brands understand the value of their investment through personalised and substantial feedback on campaign content and through carefully assessing and evaluation the feedback our technology delivers. 

This is why we focus on individual content analytics such as impressions, engagement points, followers and demographic data (gender, city, country, age, income data, amongst others) of each influencer and content allocated to a campaign. Coming back to McKinsey's measurement tool, this enables us to look at both volume and impact sides of a campaign. 

Restrictions

However, the actual impact of a campaign does not limit itself to the above. The Cirqle, calibrates the impact of a campaign throughout the entire campaign management process, moving away from McKinsey’s 4 impact criteria.

This process moves from the deliberate recruitment and selection of influencers towards the audience the influencer is actually targeting; to the campaign content and channel selection (beyond the continuous communication b/w brand- and influencer). All these factors are taken into account in in the final impact assessment of a campaign. 

Concluding

Despite of these efforts to employ different impact measurements, capturing the campaign's relation to actual customer conversion remains the ultimate goal. A goal which we'll continue to relentlessly pursue and will hope to present our findings for in the next weeks to come. 

We're announcing a partnership in the next week which we'll hopefully lay the groundworks for helping us to achieve this mission.

Nederland helpt Sint Maarten

The Cirqle has partnered with the Red Cross and NOS to help launch the #NederlandhelptSintMaarten campaign. 

On the 6th of September, the devastating Hurricane Irma ripped through the Caribbean and caused unimaginable damage, particularly on Sint Maarten. Up to 70% of the houses are badly damaged or destroyed, food and water is extremely limited, and despair is spreading. In order to help the victims, the Red Cross needs funds and has consequently organised together with NOS a national action-day on Friday 15th of September.  

The Red Cross has invited us to further increase awareness for the event, and to help amplify its impact. Naturally we offered to put all our resources to help this cause, and encouraged our entire community of Dutch influencers to share information about the event and mobilise their followers to take ACTION. In addition, some of our influencers will be showing their support on-site by visiting the event in Hilversum. 

The event will be broadcasted on radio and television and will take place at the Nederlands Instituut voor Beeld en Geluid in Hilversum. It's aim is to inform Dutch citizens about the urgency of the situation and raise as much money as possible via Giro 5125.

We hope that this cause is as important to you as it is to us and we encourage you to take action in any way that you can.  

 Foto: Rode Kruis/Arie Kievit

Foto: Rode Kruis/Arie Kievit

Does influencer marketing have an impact on actual sales?

Does influencer marketing have an impact on actual sales?

The current state of the market has proven several determining factors of influencer marketing. However, the impact on actual sales, one of the most important metrics for almost all retailers (predominantly, in the fashion space), remains an untouched and blurry topic.

The half-year update

One of the values we live by here at The Cirqle is shipping beautiful product(s). This encapsulates our belief that shipping is just the beginning; that getting features in customers’ hands is the quickest way to get feedback so we can continue to iterate to drive our vision.

While it’s easy to get excited about shipping big, shiny new things – last year we launched a whole ton of those (read the post here) – there’s also lots of value in shipping regular, smaller improvements and features too. They may not necessarily justify a big splashy announcement, but smaller improvements can add up to a significant impact.

We’ve already shipped over 8 big new features and updates this year. We still have a shiny thing or two up our sleeve, of course, but here are some of the highlights of what we’ve shipped so far in the first half of 2017.

iPhone & Android App

Jup, you read it right. We shipped both an iPhone and Android app. Our team worked around the clock to make it happen. Influencers now have the ability to track their growth across all their social channels (Facebook, Instagram, Twitter, Youtube, Tumblr and Google Analytics), join campaigns in a more efficient and convenient way and get access to campaigns in their nearby location.

Download our iPhone app here

Download our Android app here

Through the app, our clients now have the unique ability to target influencers  based on their location. Think location-based event activations, in-store promo's or exclusive launches. Get in touch to learn more about it and to join our private beta. 

Agency Dashboard

We’re always working to make it easier for you to support your customers at scale, so that as your business grows, The Cirqle grows with you. 

Traditionally, there's a lot of hand-holding involved in running influencer campaigns. We’ve added several new features that make it easier to for agencies to run campaigns across different account managers, countries and brands in one comprehensive overview. 

Through this update, we enable agencies to effectively scale campaigns with influencers across multiple account managers.

  • Global Team and Client Logins
    Assign campaigns to team members who can monitor, manage and share campaign status with their clients directly, in one safe environment..
  • Full Feature Access
    Agencies receive full access to all systems, tools and features of The Cirqle and are free to share data reports with their clients.
  • 24/7 Support
    A team of dedicated account managers help assist agencies with running campaigns.
  • Webinars and training
    Access to webinars, training sessions and in-house education programs.

Location-Based Influencer Campaigns

Through Cirqle, clients now have the ability to trigger geo-based campaigns with the goal to drive footfall and promote influencer store visits. Influencers curated for your campaign are allowed to join when they are within the vicinity of one of your stores. 

Selected influencers can view the tasks they have to do in return for the reward mentioned in the brief. E.g. receive a Scotch & Soda outfit and $500,- cash in return for in-store / product exposure on Instagram.

API-integration and CSV download

For those building on our platform, we launched an API our clients can tap into so everything you need to build on our platform is in one accessible place. Plus, we added some new features to automatically run CSV exports of your data-reporting so you're able to integrate into e-commerce solutions such as Custora. 

Integrated Shipping Tracking

If you need to ship products to influencers in your program - millions of deliveries of all shapes and sizes are now tracked across all major delivery providers. This way, products that are send out for shipping to your influencers are auto-tracked and you're updated of the process along the way.

Our customer support team is on hand by phone and email to answer any questions that your or your influencers may have. 

Track Social Performance, Review Content & Monitor Competition

Built-in best practices for assignment creation and a fully automated workflow mean better content for both influencers and marketers. Through our content vault, you're able to pre-approve content with the click of a button across all the influencers accepted into your program.

Amplify your best content at the most opportune time, by tapping into the world’s most powerful network of content creators and influencers. 

The Art of Investing in Influencer Marketing

As the founder of The Cirqle, a startup that enables brands, communities and businesses to launch influencer marketing campaigns, I’ve watched the days of exclusive press releases/events disappear. The Internet has changed the inception process. In 2017/2018 companies seed products through influencers, leak "exclusives" to reporters, bloggers, and consumers, live-stream launch events globally and reward brand advocates with pre-access. The velocity of the news cycle and the uprise of social media makes launching a new product far easier in some ways—and more difficult in others.

Influencer Marketing for high-end menswear label: Salle Privee

When high-end luxury menswear label Salle Privee approached us for a collaboration we were thrilled. Key the words ‘classic menswear’ into Google and you’re immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It’s a distinguished look that continues to endure.

Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. ‘My idea was to step out of what is fashionable,’ he says.

In our influencer campaign, we tried to connect the brand to individuals that captured the brand's essence across multiple age groups. Please find a few snapshots below:

 Today’s choice : One of my favorite garments - The high quality @Salleprivee Thom Trenchcoat in brown color , an interpretation of the classic style raincoat #salleprivee

Today’s choice : One of my favorite garments - The high quality @Salleprivee Thom Trenchcoat in brown color , an interpretation of the classic style raincoat #salleprivee

 Become a tourist in your own city, have a walk around! @salleprivee | #salleprivee

Become a tourist in your own city, have a walk around! @salleprivee | #salleprivee

 A walk through Arnhem with @salleprivee

A walk through Arnhem with @salleprivee

 Leather portfolio @ascoli1908  Watch @cornichewatches  Sweater & Pants @salleprivee  Photo @robertomatteophotography  Location @archerhotels at the @spyglassnyc

Leather portfolio @ascoli1908
Watch @cornichewatches
Sweater & Pants @salleprivee
Photo @robertomatteophotography
Location @archerhotels at the @spyglassnyc

 Cold and rainy ☔️ 🌂  @salleprivee  @robertomatteophotography

Cold and rainy ☔️ 🌂 
@salleprivee
@robertomatteophotography

 MNSWR's Creative Director Michel catching some spring sun wearing the Daven Peacoat & Art merino wool sweater from @salleprivee ⠀

MNSWR's Creative Director Michel catching some spring sun wearing the Daven Peacoat & Art merino wool sweater from @salleprivee ⠀

 MNSWR's Creative Director Michel de Groot, wearing the Daven Peacoat with Gold Buttons in Night blue from @salleprivee.

MNSWR's Creative Director Michel de Groot, wearing the Daven Peacoat with Gold Buttons in Night blue from @salleprivee.

Influencer Marketing, why?

Marketers love influencer marketing because it takes the brand out of the equation. Instead of filtering the message through a brand’s lens, the influencer makes the product or service his own. We've seen three challenges that will push more brands, agencies and institutions towards the influencer marketing realm:

1. The Rise of Ad Blockers

In the US, more than 32% (Europe > 20%) of all internet users have an Ad Blocker installed. Making online advertising increasingly more inefficient. At the same time, 92% of consumers trust user-generated content and word-of-mouth more than advertising and 74% rely on social network to help guide a purchase (eMarketer).

2. There's a push towards influencer marketing, but it's a time-consuming and expensive ordeal.

  • Finding the right influencers for your target audience on the right platform;
  • Managing contacts with influencers and negotiating contracts cross-state/country;
  • Accurately measuring the effectiveness of the content;
  • Managing workflow around influencer marketing solutions;

3. Fragmented landscape

Brands have to contact numerous different types of agencies, tech companies and services to run simple, straightforward campaigns. There’s no efficient full suite solution for running influencer marketing campaigns across different countries.

Influencer marketing, why?

The broader digital advertising industry represents a $14 billion revenue opportunity and is expected to see double-digit growth over the next five year (Forbes). With 84% of brands planning to launch an influencer marketing campaign in the next 12 months, the interest in influencer marketing continues to grow as brands seek the most effective way to target their core audience.

If social influencers didn’t add value to an organization, 84 percent of marketers would look elsewhere for their campaigns.

Introducing: The Cirqle Mobile App

Mobile app

We're extremely proud to be announcing that today we're launching a private-beta for our mobile app (iOS and Android). Our app will help brands find global influencers faster (and vice-versa) and with greater speed/accuracy at a fraction of the cost. 

Beyond that, we're introducing a brand new feature called Geo-campaigns, enabling brands to target influencers within a certain proximity to i) invite them to enter their store (for a free goodie) ii) host an event or iii) firestart an army of influencers to promote a specific service.

The possibilities are endless and we're open up to receive ideas you may have by e-mailing them directly to [email protected] You can now officially subscribe to our Beta-program by clicking the button below.

As you know, The Cirqle offers a cutting edge platform to identify the social influencers who will resonate with your audience and deliver the most meaningful engagements. 

The Cirqle

Our invite-only network is comprised of over 9,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 15% of engagement on each platform to join.

They currently reach over 5 billion followers. Additional strengths of our platform are:

  • Rapid campaign turnaround time 
  • Campaigns at a fraction of the cost of traditional PR
  • Powerful analytics to justify your next Influencer campaign
  • Cut workflow management by 5x
  • Increase campaign throughput by 8x

 

 

A Look Back at 2016

Now we've entered the new year, we wanted to take a moment and reflect on what has been an incredible year for The Cirqle, and most importantly, for our customers. We’re proud of how we’ve evolved this past year, and look forward to keeping up the pace in 2017.

Here’s a quick look back.

EXCITING NEW FEATURES

We launched and introduced one of our hallmark products from scratch: the Brand Dashboard. allowing brands to recruit and select the right influencers for their campaign, measure the impact of their campaign in real-time and create and launch campaigns over 50 countries with the flick of a switch. 

We launched Cirqle Pulse, allowing brands and agencies to quickly scan the social landscape for who's writing about their brand, and their competition. 

We introduced a feature called Cirqle Radar, a quick and effective tool to add your competition into one overview to track their every move, and benchmark your performance against them. 

As extension to our brand dashboard, we quickly discovered there was an opportunity for agencies to jump into the influencer marketing space. The Agency Dashboard allows PR companies and umbrella brands to manage campaigns across different markets, different account managers and different stages. 

We collaborated with key strategic partners in Europe and the United States, including Azione PR and the Publicis Group. Partners who've been able to leverage our tech to help run their influencer marketing efforts. 

We introduced Demographics data for influencers, brands and agencies. Allowing them to discover the distribution of their follower base, including age, gender, income, city, country and category of interest data. This features helps answer the question: when I work with an influencer from New York, do I actually target an audience in New York?

Brand Profiles allow brands to track their own social performance across their key social channels in one comprehensive overview. 

Lastly, we were featured in international publications, reports and publications including Fast Company, the Wall Street Journal, Stylus, LS:N Global and Cosmopolitan. 
 

OUR NEW NYC HEADQUARTERS

We completed the move into a beautiful new NYC HQ on Broadway. Subsequently expanding the team overseas and driving sales and PR from the beautiful city of New York. 
 

IMPACTFUL CAMPAIGNS AND INITIATIVES

We managed to launch campaigns that enabled some of the world's biggest brands and retailers create unique content, awareness and drive sales. Some of the featured work:

The Black Friday and Cyber Monday feature for Century 21 Stores including over a dozen of key influencers in the cosmopolitan hub of New York. 

We subsequently launched two campaigns per month over a period of 180 days for Scotch & Sodaone of the coolest underground fashion brands. Enabling them to drive traffic to their stores in the Netherlands and Germany. 

For their Here Be Dragons campaign, Belstaff leveraged our technology to recruit over 20 influencers in the United Kingdom to help promote their latest campaign.

In a major effort to get the word out in Europe about their classic boots in the #MyClassicStyle campaign, Ugg Australia worked through the platform to find key influencers to share their personal stories about the UGG boots.

Notable other campaigns included Ford, Oliver Sweeney, Under Armour, Avenue 32, Shift, Samsung, Qlippie and the Municipality of Eindhoven

The Dutch Government selected The Cirqle as one of eight startups eligible for the Partners in Business grant, specifically aimed at start- and scale-ups focussed on New York and the US market and providing support in finding, hiring and retaining talent, providing office space, swift visa applications and access to investors. 
 

WHAT'S IN STORE FOR 2017

We have several key product launches lined up for 2017 that will make it even easier for brands to find their customers, both on- and offline. 

In addition, a number of partnerships will be announced and we will quadruple the size of our team over 2017 to cover even more markets. 

It’s been a landmark year for The Cirqle, and we are exceptionally grateful for your ongoing support. We’re excited for what’s to come in 2017 and to continue to help bring our customers’ inspiring ideas to the world.

Thank you for making 2016 so extraordinary.

 

House of Eleonore x De Bijenkorf

The name House of Eléonore finds its origin in an old story which goes back to the 12th century, the time when Eleonor from Aquitaine lived. Eleonor was a quite stubborn and modern woman for her time. For example she took part in the battlefield and divorced her husband. Furthermore she was yet one of the most powerful and desirable woman at that time. The name House of Eléonore therefore stands for the strength, personality and style of every unique woman.

Symbolized with the Morpho Helenor butterfly, House of Eléonore’s first collection is inspired by nature, the tropical island of Papua New Guinea. Elegant shapes based on birds, plants and other objects from nature combined with bright sparkly colored diamonds take place in the first collection called “bird of paradise” (text credits: joellawassink.com).

The brand reached out to The Cirqle to help them promote their shop-in-shop concept in De Bijenkorf. Below features two influencers who promoted the brand.

Joella Wassink x House of Eleonore and de Bijenkorf

Elegant, honest and personal. Those are the words that pop into my mind when thinking about House of Eléonore. Last weekend I was invited to an amazing event hosted by House of Eléonore in their shop-in-shop located in De Bijenkorf Rotterdam. 

Just like Sushi x House of Eleonore and de Bijenkorf

When it comes to diamonds we all know a bit about it but in the end we also know nothing. During my workshop with House of Eléonore I got introduced how the world of diamonds and high quality jewellery industry works. Often people get quite surprised by the high prices of these jewelry pieces but this all goes back to the way gold and diamonds need to be found in our nature. The places where all the raw materials for these jewelery pieces are found many people are forced to work in gold mines everyday. Nature gets destroyed and often work conditions are often inhuman in these mines. Luckily House of Eléonore only works with limited mines in one area and takes their responsibility by selling only jewelry made out of 18K fair trade gold.

Black Friday & Cyber Monday coverage for Century 21

While online retail used to be focused on Cyber Monday, this is not about one day of online shopping anymore. As a result, retailers and delivery companies have been gearing up for the earlier kickoff to the online holiday shopping season, instead of when people return to the office after the long Thanksgiving weekend. 

Century 21 kicked off the weekend with influencers covering some of their best deals they found on the ecommerce site through a series of blogpost. Five of those blogposts are featured below. 

Click on the image(s) to view the full blogpost! Credits to: Annete Tang, Sara Kiesling, Alyssa Lenore, Lucky Orchid and Mustafa Kacar.