Influencers

New Influencer Dashboards: Now Live

Today, we are excited to announce the biggest update to our influencer dashboards to date! After speaking with many influencers from our community around the world and collecting feedback, we’re ready to show it off.

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What’s new?

  • Fresh New Look

  • Dashboard Updates

    • Integrated Chat: Have a question about a campaign or deliverables? Want to share an idea? Influencers can chat directly with us from the icon in the top right corner of their dashboards.

    • With the new My Campaigns view, influencers can better see the status of the campaigns they have applied for, are participating in, or that they have completed.

    • + more!

  • More Control

    • We polished up the influencer settings page, to give influencers more control over their information and data.

  • Updated Profiles

    • We gave influencer profiles a major facelift. We also made them shareable! Share with friends, other brands, etc.

    • Introducing following charts to help combat bots/fake followers and to help influencers better track follower growth/decline.

  • Improved Brief Style

    • Now influencers can more clearly see their eligibility, rates, and posting requirements when considering what campaigns to apply for.

  • Removed Pitch Section

    • After lots of feedback and consideration, we have decided to remove the Pitch option from the influencer dashboard, so we can focus on more streamlined and interactive ways to get our influencers in front of our brands - more on this soon!

How to access the new dashboard

As an influencer, when you login to your account you will be prompted to update/complete any missing profile details before you can proceed to your new dashboard and view campaigns. We are requiring some new information like Gender and Birthdate to help our brands better identify influencers for their campaigns. After updating your account, you’ll be ready to go!

The best is yet to come

With this release, we will be able to more rapidly develop features with our influencers in mind. We have a lot of exciting releases on our roadmap!

Have any ideas or feature requests? Feel free to contact us by replying to this email or emailing [email protected], we’d love to hear from you.

Content Approval now live

We’re excited to announce the launch of Content approval, a new integration to help you identify what pieces of content influencers will share on their socials and you'll have the ability to give in-dashboard feedback.

Many of our clients have indicated the need for looking into content; and given today's increasingly changing (legal) environment in terms of content restrictions and opportunities we saw this feature as an integral part of our product offering.

Our content approval tool provides insight into the content that influencers will push and will enable you to create, refine, and optimize your content (strategy) effortlessly. The platform also provides you with the ability to give feedback to our influencers in a live-chat room through a structured process. 

To get started, login to your dashboard using our new, streamlined signup and login process. During your campaign, content should populate in the content panel within the designated timeframe.

Introducing: The Cirqle Mobile App

Mobile app

We're extremely proud to be announcing that today we're launching a private-beta for our mobile app (iOS and Android). Our app will help brands find global influencers faster (and vice-versa) and with greater speed/accuracy at a fraction of the cost. 

Beyond that, we're introducing a brand new feature called Geo-campaigns, enabling brands to target influencers within a certain proximity to i) invite them to enter their store (for a free goodie) ii) host an event or iii) firestart an army of influencers to promote a specific service.

The possibilities are endless and we're open up to receive ideas you may have by e-mailing them directly to [email protected] You can now officially subscribe to our Beta-program by clicking the button below.

As you know, The Cirqle offers a cutting edge platform to identify the social influencers who will resonate with your audience and deliver the most meaningful engagements. 

The Cirqle

Our invite-only network is comprised of over 9,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 15% of engagement on each platform to join.

They currently reach over 5 billion followers. Additional strengths of our platform are:

  • Rapid campaign turnaround time 
  • Campaigns at a fraction of the cost of traditional PR
  • Powerful analytics to justify your next Influencer campaign
  • Cut workflow management by 5x
  • Increase campaign throughput by 8x

 

 

A Look Back at 2016

Now we've entered the new year, we wanted to take a moment and reflect on what has been an incredible year for The Cirqle, and most importantly, for our customers. We’re proud of how we’ve evolved this past year, and look forward to keeping up the pace in 2017.

Here’s a quick look back.

EXCITING NEW FEATURES

We launched and introduced one of our hallmark products from scratch: the Brand Dashboard. allowing brands to recruit and select the right influencers for their campaign, measure the impact of their campaign in real-time and create and launch campaigns over 50 countries with the flick of a switch. 

We launched Cirqle Pulse, allowing brands and agencies to quickly scan the social landscape for who's writing about their brand, and their competition. 

We introduced a feature called Cirqle Radar, a quick and effective tool to add your competition into one overview to track their every move, and benchmark your performance against them. 

As extension to our brand dashboard, we quickly discovered there was an opportunity for agencies to jump into the influencer marketing space. The Agency Dashboard allows PR companies and umbrella brands to manage campaigns across different markets, different account managers and different stages. 

We collaborated with key strategic partners in Europe and the United States, including Azione PR and the Publicis Group. Partners who've been able to leverage our tech to help run their influencer marketing efforts. 

We introduced Demographics data for influencers, brands and agencies. Allowing them to discover the distribution of their follower base, including age, gender, income, city, country and category of interest data. This features helps answer the question: when I work with an influencer from New York, do I actually target an audience in New York?

Brand Profiles allow brands to track their own social performance across their key social channels in one comprehensive overview. 

Lastly, we were featured in international publications, reports and publications including Fast Company, the Wall Street Journal, Stylus, LS:N Global and Cosmopolitan. 
 

OUR NEW NYC HEADQUARTERS

We completed the move into a beautiful new NYC HQ on Broadway. Subsequently expanding the team overseas and driving sales and PR from the beautiful city of New York. 
 

IMPACTFUL CAMPAIGNS AND INITIATIVES

We managed to launch campaigns that enabled some of the world's biggest brands and retailers create unique content, awareness and drive sales. Some of the featured work:

The Black Friday and Cyber Monday feature for Century 21 Stores including over a dozen of key influencers in the cosmopolitan hub of New York. 

We subsequently launched two campaigns per month over a period of 180 days for Scotch & Sodaone of the coolest underground fashion brands. Enabling them to drive traffic to their stores in the Netherlands and Germany. 

For their Here Be Dragons campaign, Belstaff leveraged our technology to recruit over 20 influencers in the United Kingdom to help promote their latest campaign.

In a major effort to get the word out in Europe about their classic boots in the #MyClassicStyle campaign, Ugg Australia worked through the platform to find key influencers to share their personal stories about the UGG boots.

Notable other campaigns included Ford, Oliver Sweeney, Under Armour, Avenue 32, Shift, Samsung, Qlippie and the Municipality of Eindhoven

The Dutch Government selected The Cirqle as one of eight startups eligible for the Partners in Business grant, specifically aimed at start- and scale-ups focussed on New York and the US market and providing support in finding, hiring and retaining talent, providing office space, swift visa applications and access to investors. 
 

WHAT'S IN STORE FOR 2017

We have several key product launches lined up for 2017 that will make it even easier for brands to find their customers, both on- and offline. 

In addition, a number of partnerships will be announced and we will quadruple the size of our team over 2017 to cover even more markets. 

It’s been a landmark year for The Cirqle, and we are exceptionally grateful for your ongoing support. We’re excited for what’s to come in 2017 and to continue to help bring our customers’ inspiring ideas to the world.

Thank you for making 2016 so extraordinary.